: This year saw a major push for Best Buy Student Deals, which offered unique promo codes for college students on MacBooks (up to $250 off) and PC laptops (up to $400 off).
: Most exclusive coupons were delivered to members via the Best Buy mobile app or email. These often included "mystery" reward certificates and category-specific discounts, such as 10% off select appliances or tech accessories.
During this period, Best Buy transitioned almost entirely to digital redemption:
In 2017, Best Buy’s coupon and deal strategy heavily favored their "My Best Buy" loyalty program and major holiday events. Unlike traditional paper coupons, the retailer primarily used digital codes and automated "bundled" savings to compete with online retailers like Amazon . Key Promotions and Coupon Types in 2017
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