Ben Settle Copy Troll Pdf Instant

: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.

19 jagged bits of advice for raw & wriggling marketing newbies Ben Settle Copy Troll pdf

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. : By taking strong stances, you attract high-quality

: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. : By taking strong stances