See the armored antics and the creative process behind the hit video: bbno$ & Rich Brian - edamame (Official Video) YouTube · bbno$ How BBNO$ came up with “edamame” YouTube · Daniel Wall
The video is set in a lavish Los Angeles mansion. Instead of the usual "flashy cars and champagne," director cast bbno$ and Rich Brian as knights who spend their day performing ordinary household tasks while wearing 25-kilogram suits of plated metal armor.
The video's humor and viral potential were immediate; a single TikTok clip of the rappers in their armor gained over a million likes, helping the song explode into a global hit with hundreds of millions of streams.
The plot follows their "wholesome friendship" through a series of absurd daily activities: