Aston*martin

In 2020, a consortium led by Lawrence Stroll injected significant capital into the company, pivoting its strategy toward ultra-luxury and elite motorsport.

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin established its identity through "special" racing cars built for the Aston Hill Climb. Over its century-long history, the marque became a symbol of luxury and performance, solidified by its iconic association with the James Bond franchise. aston*martin

: Early designs for the 2026 regulations feature aggressive concepts like slender side pods and a low-drag approach to optimize energy efficiency under new FIA rules. 3. Current Product Portfolio and Market Position In 2020, a consortium led by Lawrence Stroll

Aston Martin's current lineup balances traditional grand tourers with high-growth segments: About Us | Aston Martin aston*martin