: Identify high-spend keywords with zero conversions.
: Mention that these were paused or added as negative keywords to save budget. 🧩 Audience & Behavior Insights
: List the 3–5 keywords driving the highest conversion value. adworks
: Which regions or cities are your most profitable hubs?
: Screenshot your highest-CTR ad copy or asset group. The "Drain" List : Identify high-spend keywords with zero conversions
This report structure for (formerly AdWords) focuses on storytelling and actionable insights, moving beyond simple data dumps to show why numbers changed and how to improve. 🚀 Executive Performance Summary
: Highlight your top-performing campaign or a significant milestone (e.g., "Non-Brand Search achieved a record-low CPC of $1.45"). adworks
: A 30,000-foot view of how close you are to your monthly targets.