A lifetime of curiosity—storing away knowledge about art, science, history, and people.
If the first three steps are followed correctly, the "Birth of the Idea" occurs spontaneously. It rarely happens at your desk; it usually strikes while you are in the shower, shaving, or half-asleep. This is the moment the new combination finally clicks. 5. The Cold Grey Dawn A Technique for Producing Ideas
The richer your mental library, the more "old elements" you have to combine. 2. Digesting the Material A lifetime of curiosity—storing away knowledge about art,
Deep-diving into the product, the audience, and the immediate problem. and the immediate problem.