A Concise Guide To Market Research Apr 2026

(3rd Edition, 2018) by Erik Mooi, Marko Sarstedt, and Mooi Erik is a practice-oriented textbook designed to bridge the gap between theoretical market research and its practical application . Book Overview

The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. springerprofessional.de A Concise Guide to Market Research - Springer Nature A Concise Guide to Market Research

: Identifying research questions and designing the data collection process . (3rd Edition, 2018) by Erik Mooi, Marko Sarstedt,

: Detailed chapters on ANOVA, regression analysis, factor analysis, and cluster analysis . 2018) by Erik Mooi