The video file is likely a digital artifact, such as a presentation, a recording of the animated advertisements analyzed in the study, or a file from a repository associated with this specific research. Evaluating Advertising Effectiveness of Creative Television
The filename "" refers to a video file, likely generated or uploaded around February 9, 2023 , as indicated by the Unix timestamp 1675989918 . 73362-_1675989918.mp4
Originally published in 2016 and archived as MPRA Paper 73362 at the University Library of Munich . The video file is likely a digital artifact,
Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, and Abdul Rahim. Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, and
"Effectiveness of Animated Spokes Character in Advertising Targeted to Kids".
The paper examines how animated characters in television commercials influence children's brand awareness and buying behavior.
In academic and research contexts, the ID "" is associated with a specific scholarly paper: