2009 Annual Report Access

used their report to argue that the world was becoming "globally integrated," leaning into the rise of the World Wide Web and advanced analytics as the new engine for growth.

March 2009 is legendary in financial circles as the absolute floor of the Great Recession. By the time annual reports were being drafted, the U.S. stock market had seen a staggering loss of wealth—dropping from a $22 trillion peak to just $9 trillion. For many CEOs, writing the "Letter to Shareholders" that year was an exercise in extreme damage control. 2009 Annual Report

managed a return on equity of 22.5%, generating $13.39 billion in net earnings despite the chaos. used their report to argue that the world

Here is why that specific year’s data still fascinates us today. 1. The "Bottom" of the Well stock market had seen a staggering loss of

noted that the unemployment rate hit a grueling 10% by year's end.