The return of mass-participation events like marathons has boosted local engagement and community-based sports spending. 5. Conclusion
There is a significant shift toward digital consumption, with heavy investments in OTT platforms for live sports streaming.
The industry revenue is categorized into three main pillars: 126464
Includes on-ground spending, team sponsorships, and franchise fees.
The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary The return of mass-participation events like marathons has
In 2022, the Indian sports industry experienced a staggering , reaching a total revenue of INR 14,190 crore (approximately $1.7 billion). This surge was driven by a combination of high-octane cricket properties, a post-pandemic rebound in emerging sports, and a massive increase in media spending. 2. Key Revenue Drivers
The report quantifies the industry from three distinct angles: The industry revenue is categorized into three main
Despite India's lack of participation in the FIFA World Cup, the event served as a major catalyst for fan engagement and viewership. 3. Spending Categories