The protagonist should be uniquely susceptible or personally connected to the haunting. For example, the monster might be a physical manifestation of the protagonist's deepest real-life fears.
To write a ghost or monster story that effectively resonates with an audience, you must establish three foundational elements: 1.Ghostory (Monstory)
(a clever portmanteau of "ghost" and "story" often tied to the Monogatari anime franchise or used as a standalone genre descriptor) is the art of balancing suspense, human emotion, and the supernatural. The protagonist should be uniquely susceptible or personally
How to structure a ghost story | National Centre for Writing | NCW How to structure a ghost story | National
Your ghost or monster cannot just be scary for the sake of it. It needs a specific motivation or unfinished business driving its actions.
Because you cannot rely on cinematic jump scares and booming soundtracks on a written page, you must use heavy sensory descriptions (unusual smells, sudden drops in temperature, eerie noises) to build a lingering sense of unease.